Regional Leasing Director

Dallas, TX
Full Time
Experienced

Regional Leasing Director
Reports to: Director of Leasing
Location: Downtown Dallas, Texas
Travel Requirements: 40–60%, depending on leasing season and portfolio needs


About University Partners
University Partners is a vertically integrated real estate company specializing in the acquisition, development, and management of student housing communities across the country. With a focus on creating exceptional living experiences for students, we combine property ownership, management expertise, and innovative marketing strategies to deliver best-in-class results for our residents, partners, and investors.

Job Purpose
The Regional Leasing Director (RLD) is responsible for leading leasing performance, strategy, and execution across an assigned portfolio of student housing communities. Serving as the leasing and marketing subject-matter expert, the RLD takes a proactive, data-driven approach to identifying opportunities, improving leasing velocity, driving goal attainment, and strengthening on-site sales performance.

Working collaboratively with Regional Managers, on-site teams, Revenue Management, Marketing, and corporate leadership, the RLD develops property-specific strategies, monitors performance, and ensures leasing and marketing initiatives are effectively executed.

This position requires strong analytical skills, strategic thinking, effective coaching, and the ability to independently manage competing priorities across multiple communities. The successful candidate demonstrates a high level of ownership, accountability, and follow-through while adapting strategies to changing market conditions and business objectives.

Primary Duties & Responsibilities
Portfolio Leadership & Accountability

  • Serve as the primary leasing and marketing subject-matter expert for assigned communities, taking ownership of leasing strategy, performance oversight, and execution.
  • Maintain a comprehensive understanding of each property's leasing position, goals, market conditions, competitive landscape, and performance opportunities.
  • Proactively identify leasing challenges, develop corrective action plans, and partner with Regional Managers and on-site teams to execute strategies that improve results.
  • Establish clear leasing priorities, expectations, and follow-up processes to ensure initiatives are executed consistently and effectively.
  • Partner with Regional Managers and Onsite Managers to reinforce accountability, address performance concerns, and support portfolio objectives.
  • Maintain consistent communication with property teams and leadership, escalating significant risks and opportunities with recommended solutions.
  • Ensure continuity of leasing initiatives, priorities, and outstanding action items during portfolio transitions and operational changes.
Leasing Performance & Strategic Planning
  • Develop, implement, and continuously evaluate property-specific leasing and marketing strategies aligned with portfolio goals and business objectives.
  • Analyze leasing velocity, preleasing performance, renewals, traffic, conversion rates, lead sources, and floorplan demand to identify performance trends and opportunities.
  • Evaluate leasing pace against established goals, historical performance, and market conditions to anticipate challenges and recommend timely adjustments.
  • Diagnose performance gaps throughout the leasing funnel and implement targeted strategies to improve lead engagement, conversion, and lease execution.
  • Collaborate with Revenue Management to evaluate pricing, concessions, competitor activity, and demand trends, providing recommendations that support leasing and revenue objectives.
  • Partner with Marketing to evaluate campaign effectiveness, lead generation, property positioning, and opportunities to improve marketing performance.
  • Support annual leasing launches, renewal campaigns, and lease-up initiatives through strategic planning, execution, and performance oversight.

Sales Training, Coaching & Development
  • Coach and develop on-site leasing teams to strengthen sales effectiveness, prospect engagement, follow-up practices, objection handling, and closing performance.
  • Conduct regular site visits, leasing assessments, and performance evaluations to identify opportunities for improvement.
  • Provide targeted coaching and training based on leasing performance data, observed sales behaviors, and individual property needs.
  • Partner with Regional Managers and site leadership to establish performance improvement priorities and reinforce consistent execution.
  • Lead regional training sessions, workshops, and meetings focused on leasing strategies, customer experience, technology adoption, and best practices.
  • Promote a results-oriented culture built on accountability, collaboration, continuous improvement, and exceptional customer experience.
Marketing Execution & Market Awareness
  • Provide strategic oversight of property-level marketing initiatives, outreach efforts, resident referral programs, and leasing campaigns.
  • Review property marketing calendars and initiatives to ensure alignment with leasing goals, target audiences, and market opportunities.
  • Evaluate competitive conditions, university enrollment trends, student housing supply, and changing renter behaviors to inform property-specific strategies.
  • Identify opportunities to strengthen brand awareness, prospect engagement, and lead generation through digital marketing, outreach, partnerships, and on-campus engagement.
  • Collaborate with Marketing and property teams to evaluate campaign results and refine strategies based on performance.
Reporting, Technology & Operational Excellence
  • Monitor and interpret leasing KPIs, performance dashboards, and reporting tools to provide actionable insights and recommendations.
  • Maintain accurate, timely, and consistent visibility into leasing performance, risks, and priorities across assigned communities.
  • Communicate portfolio performance, emerging trends, and corrective action plans to the Director of Leasing and other appropriate stakeholders.
  • Utilize property management systems, CRM platforms, business intelligence tools, and AI-powered leasing technology to support performance analysis and operational efficiency.
  • Monitor adherence to company leasing standards, CRM practices, lead management procedures, and required marketing processes.
  • Identify gaps in processes, technology adoption, and on-site execution, recommending improvements to strengthen consistency and effectiveness.
  • Ensure timely follow-through on assigned initiatives, reporting requirements, and special projects.
  • Ensure compliance with applicable company policies, procedures, and brand standards.
Travel Requirements
  • Significant travel (approximately 40–60%, depending on leasing season and portfolio needs) is required for property visits, team development, market assessments, leasing initiatives, and meetings.
  • Flexibility to travel as business needs require, including occasional overnight stays.
Required Qualifications
  • 5+ years of student housing experience, including a minimum of 2 years in multi-site leasing leadership, regional leasing, or equivalent portfolio-level responsibilities.
  • Demonstrated success driving leasing performance, developing effective strategies, and achieving measurable results.
  • Strong analytical and problem-solving skills, with the ability to interpret leasing data, identify trends, and translate findings into actionable strategies.
  • Proven ability to coach, influence, and develop teams, including through cross-functional partnerships and without direct supervisory authority.
  • Excellent written, verbal, and presentation skills, with the ability to effectively communicate with on-site teams, regional leadership, and executives.
  • Strong organizational, time management, and prioritization skills, with the ability to independently oversee multiple communities and initiatives.
  • Proactive, solutions-oriented approach with a demonstrated commitment to accountability, ownership, and follow-through.
  • Ability to adapt quickly to changing market conditions, leasing priorities, and business needs.
  • Strong interpersonal skills and the ability to build collaborative, productive relationships across departments.
  • Ability to exercise sound judgment, maintain confidentiality, and manage sensitive information professionally.
Education & Experience
  • Bachelor's degree from an accredited four-year college or university preferred, or an equivalent combination of education and relevant student housing experience.
Preferred Qualifications
  • New development experience a plus but not required.
  • Experience independently developing and executing leasing strategies across multiple properties or markets.
  • Experience using Entrata.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint.
  • Experience with business intelligence and reporting tools.
  • Familiarity with AI-powered leasing platforms, lead management automation, and digital marketing analytics.
  • Experience supporting lease-ups or challenging leasing markets.
  • Experience collaborating with Revenue Management and Marketing teams to develop integrated leasing strategies.
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