University Partners

Social Media Marketing Intern (Spring/Summer 2026)

The Penny, College Station, TX - Part Time

Description

Are you an outgoing college student who’s always up on the latest social trends? Are you socially savvy and always creating new and unique social content? Does the fast-paced, ever-changing social media landscape excite you?

If so, The Penny may be the perfect fit for you! We’re looking for a Social Media Intern to implement our social strategy and manage and grow our Instagram and TikTok accounts!

Benefits - This paid internship will run from Spring February 2026 to May 2026 or Summer May 2026-September 2026, with the possibility to extend. The internship will be approximately 10 – 20 hours per week. Pay is $15 per hour.

Primary Duties & Responsibilities

  • Ensure availability to work a minimum of 10 hours each week, as determined by the Manager.
  • Manage and monitor Morado social media channels (Instagram & TikTok) while following the company’s Social Media Strategy and Policies
  • Develop and execute monthly social content calendars for social media accounts that tell the brand story and create brand relevance
  • Publish unique, audience-specific content on social media channels to drive brand awareness and engagement
  • Produce reels and TikToks to entertain, educate and drive engagement
  • Engage with followers on Instagram via comments, likes and shares.
  • Implement strategies that grow follower count and engagement, retain followers and help convert them into customers
  • Work with our corporate video team to conceptualize and produce videos for social media and other digital platforms
  • Track and report social media engagement and follower growth, and make recommendations based on performance
  • Maintain a consistent brand presence through appropriate brand colors, guidelines and layouts for visuals
  • Manage weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition and delivery.
  • Assist Corporate Marketing Team with planning and coordinating lifestyle photoshoots
  • Send & respond to DMs answering leasing-related questions to increase sales leads.

Qualifications

  • Current college student in pursuit of a Bachelor’s degree, preferably in Marketing, Communications, Advertising, PR, Journalism or related fields of study
  • Experience managing a brand or influencer's Instagram presence
  • Passion for social media and content creation, ideally displayed through a strong personal social presence
  • Canva skills a plus!
  • Strong grasp of major social media platforms including Instagram and TikTok.
  • Comfortable in front of the camera, for Instagram stories, reels and TikTok

Skills & Experience You Will Gain from This Position

  • Social Strategy
  • Content Calendar Creation
  • Social Content Creation
  • Copywriting
  • Video Editing
  • Brand Management
  • Social Analytics
  • Photoshoot Experience
  • Customer Service


 

Apply: Social Media Marketing Intern (Spring/Summer 2026)
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